A Enterprise Content Management System, is used to build, launch, manage, and host websites. In the case of WCMS, the user experience is singular, displaying the same content and messaging to every user. Current web experience is getting changed day by day and website visitors are looking for more relevant content customized based on their browsing behaviors or patterns. Due to this demand many enterprise Enterprise Content Management system providers are desperately scrambling to change their platforms to deliver unique web experiences with the content, medium, and messaging completely personalized to the user. Yes, content is still the operative term, but it is no longer singular. Serving up personalized content tailored to the user, giving one user a different experience with your website than another, that is where the future of website management is headed and categorized as Web Experience Management platforms.

The Web Experience Platform, at times known as a Digital Experience Manager, has become the new standard managing your customers digital experience. So, if you’re looking for a website solution you now know the state of the union and can ask the right questions when looking for platforms to build and manage your website(s).

Sitecore Experience Manager is the market-leading Enterprise Content Management system delivering a unique web experience for every customer. Sitecore Enterprise Content Management system was built from the ground up as an integrated platform to support global, multilingual content at scale and provide the flexibility that enterprises demand. It’s easy for marketers to use but also open and powerful for IT teams who want to customize, manage, integrate, and secure even the most demanding of websites.

Sitecore is a leading content management system at its core, empowers you to market in context so you can own the experience. Simply the platform for your context marketing.For those who want a robust CMS with all the digital marketing capabilities, the Sitecore Experience Manager (XM) empowers you to deliver the right content, to the right person, exactly at the right time.

Sitecore® delivers the three key capabilities of Context Marketing