Manage You Customers The TechMantra Way
Customer Relationship Management (CRM) refers to the practices, strategies and technologies that companies employ to manage and evaluate customer interactions and data throughout the customer life cycle. The ultimate objective is to improve business relationships with customers and CRM plays a vital role in customer retention and driving sales growth.
CRM systems are devised to compile information on customers across diverse channels, or points of contact between the customer and the company which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also confers the customer-facing staff with detailed information on customers’ personal information, purchase history, buying preferences and concerns.
Streamlining Operations and Growth with CRM and Salesforce
CRM software consolidates customer information and documents into a single CRM database, so business users can more easily access and manage it. It intelligently stores and manages data and information and enhances the number of leads that are generated and aids your marketing team with finding new customers in an efficient manner. The other key functions of CRM system include recording several customer interactions over email, phone calls, social media or other channels, depending on system capabilities, automating various workflow processes such as tasks, calendars and alerts, and giving managers the ability to track performance and productivity based on information logged within the system.
Salesforce is the world’s #1
Salesforce is the world’s #1 Customer Relationship Management (CRM) platform offering a cloud-based application for sales, service, marketing, and much more. Salesforce enable organizations to build their business on a single, secure, and scalable platform that’s easy to customize and upgrade without any gaps. The applications extend the power to sell, service, and market with pre-integrated apps. The platform allows organizations to create the experience employees need to sell faster and get more done with the lightning platform. The platform is proven to drive efficiency and growth, it’s suite of market-leading products helps organizations to increases revenues and decreases costs.